I’ve been lucky enough to witness a lot of magic at Anthem inside the Hard Rock Hotel & Casino Sioux City. Rising stars, well-established artists, musicians I wasn’t acutely aware of their body of work – pretty much a mixed bag.
All the shows I’ve seen at Anthem have had one common thread. All these VERY TALENTED individuals have parked their tour bus in the parking lot. Those tour buses are a mixed bag of success. Some have been the envy of the business. Jacob Martin’s ride resembles something you could pick up at Enterprise on Gordon Drive.
It’s all about getting a break.
Confession – I’m no music marketing graduate from Belmont University in Nashville. I don’t know it all. Clearly. I picked the Iowa Hawkeyes to go 6-6 this year. Whoops.
What makes a music act break out nationally and trend towards fame? My gut tells me it’s a certain measure of talent, hard work, filling a needed niche in the format and a dose of good fortune. I met Sioux City native Jacob Martin about 8 years ago. It’s clear he has the passion. Filling a niche? I believe so. I have been known to describe the fellas of JMB as Bon Jovi inspired country, good-time rock. (I’m not sure there is another one of those on the radio right now.)
So, that tells me…
The group needs a break. They may have found it with the help of CMT pure and cmt.com. As of today, the “Look at What you started” video is currently sitting in the Top 5 of CMT Pure’s 12 Pack Countdown. The video is fun-loving and has the potential to make some waves in the music industry.
Check out the link here:
The concert at Anthem showcased a nice maturation in song and stage presence since the last I’ve seen them. JMB has the potential to be break out stars. They are trending up in buzz and band chemistry. Will that result into national radio airplay, a record deal and a big touring bus to rival Anthem alumni Kelsea Ballerini, Cole Swindell and Tyler Farr? Who knows? Go ask a Belmont grad.
All I know is that it will be fun to witness the Sioux City native chase his dream. With or without a fancy tour bus.
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